Our guest speaker, Ms. Antonela Hako, spoke at a seminar today on recent trends in product branding, what to expect when developing your product branding strategy, and what benefits and drawbacks to consider.

Throughout the session, students expressed their interest in becoming proficient in building their own product branding strategy, as well as their enthusiasm to get involved in the discussion and share their creative perspective.

A Special thank you goes to Ms. Hako for bringing her experience as the President of the Women’s Economic Chamber, to the Canadian Institute of Technology.