The master in Digital Marketing program provides a mix between traditional marketing and digital marketing with a focus on the digital presence of a business and the new technology tools that businesses can use to market themselves. Firmly based on the Canadian Institute of Technology philosophy, this particular program of study aims at specializing potential master students through a theoretical and practical methodology, which focuses on project development and implementation.

The curriculum includes an in-depth program of marketing study, while at the same time providing a broad range of elective courses that facilitate and support students’ success in the workplace. Marketing Core Requirements provide a general marketing context, while Marketing elective offerings provide a more detailed study of specific areas within the marketing discipline.

The curriculum combines essential digital marketing elements such as on line consumer behavior, communications skills, digital and internet marketing, brand strategy and marketing management.These are tailored to the needs of marketing practice, including leadership, data and financial management, as well as economic and legal environment.