This paper aims to examine the current market trends adopted by major technology companies, namely Apple Inc., Samsung, and Xiaomi, and how these trends impact their revenue generation. The study involved analyzing internal documents, websites, and social media content, followed by conducting a SWOT analysis and correlation analysis to identify the strategies used by these companies.

Discover this paper authored by Jaroslav Kollmann and Pavel Cepák, affiliated with the University of Žilina, Slovakia, and České Budějovice, Czech Republic, along with other articles in the CIT Review-Journal.