An engaging open lecture focused on the strategic foundations behind one of the world’s most iconic luxury brands, Ferrari. The session explored key concepts such as luxury governance, exclusivity models, and global brand positioning, offering students valuable insight into how premium brands maintain their competitive edge in international markets.

The lecture was delivered by Antonio Ragusa, Founder and Dean of Rome Business School, who guided students through the strategic logic that sustains brand equity, preserves heritage, and aligns innovation with long-term competitive advantage.

By connecting academic perspectives with real-world business practices, the session encouraged critical thinking in areas such as luxury management, strategic leadership, and sustainable value creation—essential competencies for future leaders in the global business environment.