Dr. Blendi Shima and Dr. Erjona Deshati presented their research paper titled “A Study of the Global Business Environment and How Prompt Strategic Responses Enable Companies to Achieve Sustainable Competitive Advantage: The Case of Albania” at the 10th International Scientific Conference on Economics & Management (EMAN 2026).

The conference, hosted by the University of Oxford, UK, brought together international scholars to discuss evolving dynamics and strategic challenges in the global business environment.

The study highlights the importance of timely and adaptive strategies in strengthening sustainable competitive advantage, offering insights grounded in the Albanian context.