Dr. Driton Sahiti is a seasoned professional with a remarkable academic background and extensive expertise in Marketing, Management, and Entrepreneurship. He holds an MBA (with Merit) in Services Marketing from City College, University of Sheffield, UK, and a PhD from the University of Glasgow’s Adam Smith Business School, focusing on the understanding and typology of value creation practices.

His teaching experience includes lecturing at AAB Riinvest University and Staffordshire University, where he taught courses in Marketing, Strategic Management, and related subjects at both undergraduate and postgraduate levels. Currently, Dr. Sahiti serves as a Senior Lecturer of Brand Strategy, Entrepreneurship, and Innovation at the Faculty of Economy at CIT.

His expertise extends to international marketing and sales management roles in Vienna’s vibrant cultural scene, including orchestral concert agencies.

We are delighted to welcome him to our team of academic professionals.