Funding: European Institute of Innovation & Technology (EIT) Culture & Creativity – Funded by the European Union
Duration: 07/07/2025 -07/11/2025
Description: This project aims to design and implement an innovative online training course titled “Smart and Sustainable AI Content Creation for Audio-Visual Media,” addressing skill gaps in the Creative and Cultural Sectors (CCSI) with a focus on digital transformation and entrepreneurship. The course empowers participants to create and manage audio-visual content using AI tools in smart, ethical, and sustainable ways. Organized around four core pillars—AI-driven content creation, media data analytics, intellectual property protection, and content monetization—the course ensures participants acquire practical and future-oriented skills. The program takes advantage of cross-disciplinary approaches, case study examples from industry practice, and innovative AI uses to provide learners with hands-on and interactive learning. Gamification, working with peers and collaborative evaluation strategies provide enhanced engagement and relevance to a real-world context. Learners also consider sustainability and responsible innovation to work collectively to reduce environmental impact, while also increasing efficiency in content, innovation, and compliance with intellectual property.
The project is designed across a period of four months, with three main phases: pre-course, including market analysis, stakeholder engagement, and course development; course delivery, including active learning strategies, monitoring, and feedback; post-course, including vouchers, evaluations, and sustainability actions. The course is fully online, allowing flexibility and accessibility for participants, and is designed to prepare participants for employment related to content creation, industry strategy, and freelancing in the CCSI. Aligned with EIT Culture & Creativity priorities, the project promotes inclusivity, diversity, and long-term impact, aiming to build a resilient, innovation-driven talent pool for the evolving creative industries.
Project Lead: Canadian Institute of Technology (CIT)