In today’s economy, data is the most valuable asset. Businesses across Albania and the world are seeking professionals who can not only understand business but also interpret data to solve complex problems, predict trends, and drive growth. The generic business degree is no longer enough. Our Business Analytics profile was created to meet this demand. We provide the tools and expertise to turn raw data into strategic insights. Choose this program to become a Data-Driven Strategist by learning to use powerful analytical tools to inform business decisions. You will master skills in data mining, predictive analytics, and business intelligence—competencies that are in high demand. You will also secure a High-Value Career, as key Albanian sectors like banking, finance, and telecommunications are rapidly expanding their data analytics capabilities. This specialization places you at the forefront of this transformation, opening doors to stable, high-growth careers. Additionally, you will bridge Business and Technology through a program that combines a strong foundation in business administration with specialized technical training. You will be the crucial link between the IT department and the boardroom, able to speak both languages fluently. Our Bachelor in Business Administration (BBA) is a three-year (180 ECTS) program that builds a solid foundation in business and management. While the first two years focus on core business principles, the crucial third year is dedicated to your specialization in Business Analytics. This unique 2+1 structure ensures you graduate with a comprehensive understanding of business operations, enhanced by the technical skills needed to analyze data and guide strategy. This program provides the perfect foundation for higher education, preparing you for both the technical and strategic challenges of the modern business world. It aligns directly with our Master of Science (MSc) in Information Technology in Business, for those focusing on data analysis and technology-driven decision-making, and our Master of Business Administration (MBA), for those aiming for leadership and strategic management roles.