The world of business is digital. In Albania, the demand for skilled digital marketers is growing faster than ever, yet many graduates lack the specific, practical skills employers need. This program is your answer. We have redesigned our Business Administration degree to bridge this gap, creating a specialized profile that makes you job-ready from day one. Choose this program to master in-demand skills: go beyond theory and learn the practical tools that define modern marketing, from SEO and Google Analytics to social media strategy and e-commerce management. Align with a growing market: the digital economy is a national priority for Albania, and with a projected 20% growth in demand for digital marketing roles, your skills will be immediately relevant and highly sought after. Gain a global edge: taught entirely in English and benchmarked against leading international universities, this degree prepares you for a career not just in Albania, but anywhere in the world. Our Bachelor in Business Administration (BBA) is a three-year (180 ECTS) program designed to give you a comprehensive foundation in business and management. The first two years cover core business principles, while the third year allows you to specialize in Digital Marketing. This structure ensures you not only understand how businesses work but also master the specialized skills needed to grow businesses online. This program provides the perfect foundation for higher education, preparing you for both the creative and analytical challenges of the modern marketing world. It aligns directly with our Master in Digital Marketing, for those focusing on campaign strategy, data analytics, and online brand growth, and our Master of Business Administration (MBA), for those aiming for broader leadership and strategic management roles.